Gatorade CEO to resign as head of company
Posted On May 25, 2021
Former Gatoradio CEO Michael Taylor will resign from the company he co-founded, the company announced Thursday.
The company said Taylor will step down from his role as the CEO of Gatorades as soon as his leave of absence expires on June 30.
Taylor will remain an employee of Gantronix Inc. and will continue to serve as a consultant.
Taylor’s departure comes at a critical time for the sports apparel giant.
The sports apparel company is facing multiple lawsuits related to its apparel and marketing deals.
Taylor was involved in litigation with Adidas and Nike over its apparel deal with the Atlanta Braves in 2016.
Gatorade has also come under scrutiny in recent years for its use of artificial intelligence to tailor the brand’s product lineup to match consumer preferences.
The company also has been criticized for not doing enough to address the gender pay gap.
The news comes as the NBA continues to fight the fallout from the Wells Report.
The Wells Report found that GatorAdiAdriates violated federal antitrust laws by manipulating sports marketing contracts to boost its sports-related revenue.
The report also found Gatoradic’s marketing practices violated federal rules on advertising and deceptive advertising.
Taylor has said that his firm has spent $2 billion on advertising since 2010, but it’s unclear how much of that was in-game advertising or other forms of advertising.